Guides
What changes when you upgrade — for buyers saving searches and sellers scaling listings.
Every account starts on Standard (free). Paid plans are billed through Stripe; manage or upgrade from Subscriptions. Exact prices and the full comparison table live on that page.
Typical Standard limits include:
Hobbyist, Growth, Pro, and Business raise limits on active ads, images per ad, and total store value. Common upgrades buyers and sellers care about:
/shop/[slug] — see Your seller shopUpgrading mainly affects discovery tools and research:
Purchasing animals does not require a paid plan — you only need an account to message, offer, or buy.
Paid plans unlock scale and seller tools:
Creating your first listing is always possible on Standard; you hit plan limits when you try to exceed caps (ads, images, saves, shop, etc.).
After checkout you return to Subscriptions success. Use the customer portal from Subscriptions to update payment method, change plan, or cancel. Your tier updates what the app allows on the next request — you do not need a separate “apply plan” step.